As the search engine algorithms are constantly changing, the methods for moving one’s website up in the rankings is always being adjusted. The need for more engagement such as through longer pieces of content or compelling videos to reduce bounce rate, plus more social signals such as from Facebook, Twitter are just some of the recent signals that can help distinguish your website versus others. One thing though that has still remained a constant is the need for links, which has always been the cornerstone of SEO (Search Engine Optimization). Quality links versus the sheer number of links has made, or quickly will, software being obsolete. Links from sources generated from popular SEO software can actually hurt more than help. So where is someone to turn to for these links? That is where private blog networks come in and have always been the cornerstone of every successful SEO. What we’ll be talking about in the next few paragraphs are how to use one effectively to get the top positions.
Be aware, SEO is all about competition and based on a keyword basis, so each SERP (Search Engine Results Page) can have a variety of results and need to be evaluated on a case by case basis. The overall authority of a website in a related niche can overcome a lot of the basic “rules” so knowing this will keep you less frustrated on why a site like Web MD (an authority in health industry) only has 2 links but still ranking high for medically related key terms.
So let’s clarify exactly what are private blog networks. These are basically a network of websites used specifically by an SEO or SEO company to link out to their chosen website they wish to rank. More links as we said rank websites so just makes sense. These should be private since any public network is eventually identified and then de-indexed to reduce/eliminate their effectiveness.
Any manipulation to artificially rank a website is consider by search engines like Google to be against the spirit of natural rank so thus this method one should be aware of is not supported and highly frowned upon. Those in the know (as well as who rank plenty of websites), understand that is why this method is so effective. The whole method relies on keeping things under the radar and that’s what we’ll talk about now.
Purchase private blog network domains through multiple registrars. Mix this up with private registration as well as actual names (always different). Don’t use Google’s services such as Gmail, Analytics for these domains. Invest in multiple hosting accounts, avoiding public SEO hosts as they are being monitored. Similar C class IP’s are something to avoid.
Examine the past link profile of the potential domain to buy. Make sure there is no spam and the site wasn’t already used in the past in a network. Here is where you can really make a difference. Build a network site to be natural looking in the industry. For example, if you have a beauty domain, put up content related to beauty and pictures that reflect well that it is a beauty website. A manual reviewer will have a hard time to tell the full purpose of this domain for linking and likely leave it safe.
As you can see, there is a lot to consider when building a network but the benefits are clear so get to building one yourself today and ranking what you want.