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How Good A Search Engine Optimization Firm Can Help Promote Your Small Business

You Can Promote Your Growing Business With Local SEO Services

seoIf you are a small business owner, it is important to have a website for this endeavor that is designed to attract the attention of your local market.  Your website, however, will only benefit your business if a large number of prospective buyers are visiting it.  To make this happen, your site will have to be search engine friendly.  Instead of working alone to increase your page rank with major search engines like Yahoo, Google, and Bing, you should know that it is a lot easier and much more effective to work with a professional SEO company.  The companies that offer search engine optimization services provide a number of desirable packages that feature strategies for making websites more visible, attracting more prospects and getting more sales.   This is the way in which these SEO services and strategies function and they can be very helpful in garnering more attention for your company.

Local Listings:  Local search engine optimization relies on a number of local listing platforms such as Google, Bing, Yahoo and the Yellow Pages.  The professionals that offer SEO services target local search terms when creating these listings in order to get a better ranking for your company on these platforms.  Thus, when people are looking for data that is local and that concerns your business, the company information that your have posted on these sites will be present in the top search results.

As you increase the online visibility of your business, you will find that there are many more prospective buyers coming to your pages and this is how your brand will start to gain more recognition.  SEO services make sure that all local listing use is Google approved for marketing and for advancing small-sized companies.

Back-links:  SEO services also assist their clients in building backlinks from their sites to authority sites that have content that is relevant to the nature of their businesses.  Appropriate links is the operative word here and top SEO services understand how to locate appropriate links and get them.  Another vital aspect of the search engine optimization process is ensuring good link speed.  It is important to slowly and methodically build links, otherwise, Google will categorize your links as spam.  Additionally, search engine optimization firms use social bookmarking strategies, forum submissions and a number of off-page techniques.  There are many other strategies that they use as well such as keyword variations and branded texts in order to get optimal results.

Promotion Via Social Media:  Search engine optimization professionals additionally use social media platforms to attract more attention to the web pages of their clients.  They can create profiles for your business on social media platforms like Facebook and Twitter.  This will bring more local customers to your pages.  Given that Google and other major search engines also include social media websites in search results, you will be able to get far more exposure.  Depending upon the nature of your company, SEO services can even create videos of your operations and share these on YouTube.

Working with a professional SEO firm like Success Rank will help you to get more attention from your local market, thereby promoting your business, which is something that could prove too challenging if you opt to work alone.

Some Tips About Your WordPress SEO Settings

WordpressTutorial on Using the Yoast Plugin for WordPress SEO:

If you have WordPress installed, but haven’t installed an SEO plugin yet, then you are seriously lowering your chances of being successful with the search engines. To put it simply, the WordPress default settings will not give you the control you need. The best WordPress SEO plugin available today is from Yoast, and it’s FREE.

After installing your plugin, revisit each individual tab and adjust your setting the way you want them. Even before you do that, click on ‘Settings’ and change the structure of your permalinks. I personally like the ‘post name’ option. However for larger, busier sites, another option might work better.

Now you’re ready for setting up your Yoast SEO. From the ‘General’ tab you can link to your website very easily using the webmaster tools that Bing and Google provide. This will allow you to list your site with Alexa without every needing to upload any files to your server.

Once that’s done you’ll need to go to the section called ‘Titles and Metas’. Now you are at the place where real SEO magic is born!

Yoast will allow you to actually force a re-write of the post titles and your page. If your plugin believes it’s necessary to help the theme you’ve chosen, then it will automatically check the box for you. However, if it turns out that some of the page title settings have been ignored, then it could be wise to tick that box manually.

What this function does is to ensure that your title being shown in web browsers, and even more crucially in search results, is the exact one that you’ve chosen.

Yoast gives you a preview so you can check out your title setting. It also lets you know when you have used more characters than you should. Google frowns on that, and can find it using an ellipsis.

This is not really an exact science. Google today will take into account he width of your title characters. That means it is worthwhile to proceed with caution, and use fewer characters than what the plugin suggests.

The general tab holds several other helpful settings as well. It allows you to remove specific page types, like archive pages; so they will not be indexed and won’t have the potential to give you duplicate content, which would cause some issues with your site.

Another very important tab is your post type tab. WordPress usually includes your post dates before your meta description (this text will show below the page title on your search results). However, this plugin will not allow for it by default when it shows the preview. You will have to tick the right box manually on your post types page, that way the date will show up in the preview.

I have personally missed out on doing this on one of my blogs recently. It cause a lot of my meta descriptions to be cut-off by Google. After ticking the box yourself (only for the posts option), the suggest character numbers in the description and your preview will be accurate once again.

You can also change the way your default page titles and posts look. If you’re like me, you really don’t want the site name to be in your title. So you can remove it from your defaults to keep you from forgetting to do so in every individual post.

Some other important settings are linking your site to your Google+, Twitter, and Facebook profiles. Just ensure that you have them all well coordinated together and that they look the way you want them to.